Designs clear, accessible information that helps people understand and act.
Content designers are specialist digital and data professionals who make public information and services easier for people to understand and use.
They design and improve individual pieces of content and end-to-end service journeys, making sure users receive the right information, in the right place and in the most effective format.
The capabilities required for content design combine the seven Universal Public Design Practices with specialist skills in:
Together, these capabilities enable content designers to organise complex information, create clear and accessible content, and manage coherent content across digital and offline channels.
Content design is a specialism within the Government Digital and Data Profession.
The Government Digital and Data Profession Capability Framework sets out what content designers do and the skills expected at six levels, from associate content designer to head of content design.
The Government School of Design capability framework has been mapped to the skills for content designers in the Government Digital and Data Profession Capability Framework.
The learning pathway comprises:
Students who complete the full pathway will have developed all the skills required to practice as an expert content designer in government.