Designs visual communication that makes public information and ideas clear and engaging.
Graphic designers are specialist digital and data professionals who use visual design to communicate public information, services and ideas.
They use typography, layout, imagery and visual systems to make complex information clear, accessible and consistent across digital and non-digital channels.
The capabilities required for graphic design combine the seven Universal Public Design Practices with specialist skills in:
Together, these capabilities enable graphic designers to organise information visually and create coherent communication across different formats and channels.
Graphic design is a specialism within the Government Digital and Data Profession.
The Government Digital and Data Profession Capability Framework sets out what graphic designers do and the skills expected at different levels.
The Government School of Design capability framework has been mapped to the skills for graphic designers in the Government Digital and Data Profession Capability Framework.
The learning pathway comprises:
Students who complete the full pathway will have developed all the skills required to practice as an expert graphic designer in government.